The Influence of Geographical Environment on Public Social Trust: What Role Do Tourism Activities Play?

Social trust is derived from the interaction of environmental and social factors, which has important significance for the sustainable development of society and social governance. In particular, in the post-pandemic era, tourist activity will receive special attention in terms of its role in the development of the public’s social trust. On the basis of the sample of big data, this research takes China as an example to study the influences of different geographical and environmental elements on individuals’ social trust as well as the common role played by the tourist activity. The research showed that the geographical environment and tourism activities have interacting effects on public social trust. This influencing mechanism is specifically manifested as the rice-growing ratio and tourist reception level can have interacting effects on the social trust of the residents in a tourist destination; pathogen stress and tourist supply level can exert interacting effects on the social trust of the residents in an area from which tourists originate; and economic development and tourist reception level can have interacting effects on the social trust of the residents in a tourist destination. By doing so, this research provides theoretical support and practical suggestions for the recovery of the public’s social trust from the perspective of tourism geography in the post-pandemic era.