A Model of Protection of Intangible Cultural Heritage by Commercial Three-Dimensional Animation - Taking “Little Master of Brocade” as an Example

Though China has carried out protection of intangible cultural heritage by three-dimensional animation, to protect intangible cultural heritage by commercial three-dimensional animation still requires further discussion and promotion. “Little Master of Brocade” (Yun Jing Xiao Dang Jia) is a cartoon gaining a good reputation at home and abroad and it has achieved certain economic benefits and social and cultural benefits in respect of protection of intangible cultural heritage. On the basis the status of protection of intangible cultural heritage by three-dimensional animation, this paper discussed a new model and the future trend of protection of intangible cultural heritage by commercial three-dimensional animation by taking “Little Master of Brocade” (Yun Jing Xiao Dang Jia) as an example.